I recently bought this new flavor of ice cream, Kroger Deluxe Churned Blueberry Pomegranate Chocolate Chunk. Notice that it doesn't indicate that there is anything special about the chunks, nor is the chunk featured on the front of the carton anything but a regular old chunk-shaped chunk.
But then, we dish it up, and lo and behold! Heart-shaped chunks!! How cute is that?!? And how odd that they don't feature them on the box!? You'd think they would want to capitalize on that cuteness! Anyway both the ice cream and the chunks are delicious. I recommend.